FRACTIONAL MARKETING
What It Is and Why It Matters?
Fractional marketing gives you executive-level strategy without the executive-level overhead.
At The Growth Operative, you get specialized, high-level marketing expertise through a flexible partnership model - no need for a full-time hire. We plug in where you need the most lift, offering strategic leadership and hands-on execution that aligns with your goals, budget, and stage of growth.
You’ll access a wide range of skills - from digital to brand to performance - tailored to your exact needs. And unlike most agencies, we don’t just deliver assets. We mentor your team, embed ourselves in your business, and help you create a cohesive, holistic user experience that drives real scalability.
À La Carte Marketing Services
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EXPERIENCED MARKETING LEADERSHIP
As your fractional Chief Marketing Officer, we will:
Develop Comprehensive Marketing Strategies: Craft tailored marketing plans that align with your business goals and target audience. You decide how much you want us to manage. We can address the following in-house:
Social Media Management | Digital Marketing | Advertising | SEO/SEM
Oversee Execution: Lead the implementation of marketing initiatives, scheduling, planning, content creation, & performance analysis, ensuring your objectives are carried out effectively and yield measurable results. We also provide guidance and leadership to your in-house marketing team.
Brand Identity: Collaborate to further articulate your brand's core values, mission, and unique selling propositions. We help you create consistent & cohesive branding elements, logos, color schemes, and tone of voice, ensuring uniformity across all channels.
Advertising Advisory: We provide strategic guidance on advertising initiatives across various channels, advising on budget allocation and evaluating campaign performance to optimize return on investment.
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SEO | SEARCH ENGINE MARKETING
To drive relevant organic traffic (revenue), we will:
Audit & Upgrade Technical SEO: Conduct a thorough evaluation of your website's technical infrastructure to establish a solid SEO foundation. This detailed and collaborative service addresses:
Meta Data Optimization | Keyword Research and Implementation | Site Architecture Review | Page Speed Enhancement | Mobile Optimization | Structured Data ImplementationDevelop SEO-Focused Content Plans: Create strategic content calendars that align with your business goals and target audience interests, aiming to enhance search engine visibility and achieve first-page organic rankings.
Create Retention Marketing Materials: Develop engaging content flows and campaigns designed to nurture existing customers, such as informative newsletters and blog content, to encourage repeat business and foster brand loyalty.
Rank On Google - Top 5 Positions: The majority of traffic comes from the top 5 positions. If you don’t know how to get there than you’re likely relying on ads, which isn’t sustainable in the long run. Let us help you achieve this safely and in the right way.
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EMAIL & SMS MARKETING
To drive revenue and enhance customer engagement, we will:
Develop Strategic Campaigns: Craft cohesive email and SMS marketing strategies that align with your brand objectives, ensuring consistent messaging across channels driving revenue and customer engagement.
Targeted Audience Segmentation: Analyze customer data to create detailed segments, allowing for personalized and relevant communications that resonate with specific audience groups.
Content Creation and Personalization: Develop compelling content tailored to each segment, incorporating personalization techniques to increase engagement and response rates.
Automation and Workflow Implementation: Set up, or improve automated workflows for various customer interactions, such as welcome sequences, cart abandonment reminders, and post-purchase follow-ups, enhancing the customer journey.
List Growth and Management: Implement strategies to expand your subscriber base while maintaining list hygiene, ensuring high deliverability and engagement rates.
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SOCIAL MEDIA MANAGEMENT
To boost your Social presence & loyalty, we will:
Strategic Planning: Identify the most suitable social media platforms, audit existing ones, and develop strategies for your brand, ensuring alignment with your target audience and business objectives.
Content Strategy Development & Creation: Create a content roadmap that outlines themes, topics, and posting schedules to maintain consistency and relevance across channels. Supervise the development of high-quality, engaging content, tailored to each platform's unique requirements.
Community Engagement: Monitor and respond to comments, messages, and mentions to foster a positive community and enhance customer relationships. Identify and engage with relevant influencers to expand your brand's reach and credibility.Performance Analysis: Track key performance indicators (KPIs) such as engagement rates, follower growth, and conversion metrics to assess the effectiveness of social media initiatives.
Our Foundational Principal
We're Not Just A Consultancy, We're A Player - Just Like You
We’re still in it. Testing, creating, and innovating for our own 2 in-house brands every single day. That’s what sets us apart. Unlike traditional agencies that swoop in, take over, and leave you dependent on them, we’re a consultancy, built to do the opposite. We work alongside your team, sharing everything we know, so that when we're gone you’re smarter, faster, and stronger than when we arrived.
One of our core principles? Building marketing foundations that create self-reliance. The stuff most brands were never taught, like how to leverage SEO properly, how product development and search strategy go hand-in-hand, and why owning your traffic channels is non-negotiable if you want to play (and win) long-term.
Angela Bassett with Latif
Create A Brand With Cult-like Loyalty
Anyone Can Sell a Product Once.
Discounts might bring them back twice.
But real brands… The ones built to last… They create something harder to copy, loyalty.
Not the kind that relies on constant discounts or gimmicks, but the kind built through community, connection, and unforgettable brand experiences.
This is where retention marketing lives. It's in the shareable moments, the interactive content, the tiny touch points that make customers feel like they’re part of something bigger.
With over $50 million in revenue generated from our in-house brand, SpiritHoods, plus an award-winning track record (3x PETA Libby Award winner, ISPO Award for Innovation, and more), we’ve learned firsthand how to build campaigns that don’t just drive sales… they turn customers into lifelong loyalists.
At The Crossroads of Creativity & Data
We leverage SEO, product-market fit expertise, and fractional marketing leadership to position brands where demand is highest and customer acquisition costs are lowest. Driving visibility, conversions, and long term profitability. If you’re leaving money on the table (and most brands are), we’ll tell you exactly where and how much.
Let’s Get Honest
Are you building a brand, or just running ads?
- Is your email & SMS a true engagement tool? or just a sales channel?
- Do you know the ideal text-to-image ratio to avoid the spam folder?
- Are you creating content your audience actually cares about?
- Can you rank on page one of Google? For what terms?
- Are you a resource for customers or just another brand selling stuff?
- Are you building trust & transparency? Or hiding behind automation?
- Is your customer service building loyalty? Or quietly killing it?
- Do you know why your conversion rate is stuck?
- Are you overly dependent on discounts to drive sales?
- Are you recession-proof? Or reactionary?
- Are you running your brand or is your ad agency?
- Are your reviews real and do they tell the right story?
Sometimes we think we have it all dialed in, when in reality we don’t.
We help you find the gaps, fix what’s broken, and build systems that actually work.
