FRACTIONAL MARKETING
What It Is and Why It Matters?
Fractional marketing gives you executive-level strategy without the executive-level overhead.
At The Growth Operative, you get specialized, high-level marketing expertise through a flexible partnership model - no need for a full-time hire. We plug in where you need the most lift, offering strategic leadership and hands-on execution that aligns with your goals, budget, and stage of growth.
You’ll access a wide range of skills - from digital to brand to performance - tailored to your exact needs. And unlike most agencies, we don’t just deliver assets. We mentor your team, embed ourselves in your business, and help you create a cohesive, holistic user experience that drives real scalability.
À La Carte Marketing Services
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EXPERIENCED MARKETING LEADERSHIP
Your fractional CMO - strategy, execution, and impact without the full-time overhead.
We step in as your strategic marketing lead, building and guiding initiatives that actually move the needle. Whether you need support across the board or targeted help in a specific area, we plug in seamlessly and deliver results.
Here’s what we can handle in-house:
SEO / SEM | Social Media | Digital Marketing (Email/SMS) | WebComprehensive Strategy Development:
We create clear, customized marketing strategies built around your business goals, customer insights, and growth targets - from brand awareness to conversion. You decide how much we manage.Execution & Oversight
We drive execution from start to finish - including scheduling, campaign planning, creative direction, performance tracking, and team leadership. Already have a team? We’ll work alongside them to guide, mentor, and elevate.Brand Identity
We help sharpen, unify and articulate your brand voice across every channel - from voice and messaging to visuals and values. Need branding elements like logos, color palettes, or refreshed creative assets? We’ve got that covered, too.Advertising Advisory
From budget allocation to platform strategy, we provide high-level guidance on paid media campaigns. We’ll help you keep your ad spend grounded in business analytics - not guesswork or unhelpful metrics. -
SEO | SEARCH ENGINE MARKETING
Own your search presence. Rank higher. Drive organic revenue.
We help you build a strong, scalable SEO foundation - and then turn it into traffic, leads, and long-term growth. Whether you're starting from scratch or need to level up, we bring the tools, strategy, and execution to get you into Google’s top results - and keep you there.
How we do it:
Technical SEO Audits & Upgrades
We dig deep into your site’s backend and infrastructure to fix what’s slowing you down. From metadata to mobile speed, we’ll strengthen your technical foundation so Google can crawl, index, and reward you.Meta Data Optimization
Keyword Research & Implementation
Site Architecture Review
Page Speed & Mobile Optimization
Structured Data & Schema
SEO-Driven Content Strategy
We build targeted content that align with what your audience is actually searching for. Blog posts, landing pages, evergreen assets - every piece is designed to rank, convert, and expand your organic footprint so you can land on page one.Rank On Google - Top 5 Positions: The majority of traffic comes from the top 5 positions. If you don’t know how to get there than you’re likely relying on ads, which isn’t sustainable in the long run. Let us help you achieve this safely and in the right way.
Page 1 On Google - Top 5 Positioning
Over 65% of clicks go to the top 5 search results. If you're not there, you're likely overspending on ads. We'll help you get into those top positions safely (the way google intended), sustainably, and without shortcuts - so you can build authority that lasts. -
EMAIL & SMS MARKETING
Turn your list into consistent revenue. Build connections that convert.
Strategic Campaign Development
We design smart, on-brand campaigns across email and SMS - aligned with your business goals, brand voice, and customer journey. It’s not just about sending messages - it’s about educating and entertaining that drives results.Audience Segmentation & Targeting
Using your customer data, we break your audience into meaningful segments and deliver messaging that speaks directly to them. Personalized, relevant, entertaining & educational content gets higher engagement and better ROI.Conversion-Focused Content & Personalization
We write and design content that connects - from beautifully branded campaigns to personalized messages that feel one-to-one. The result? Higher open rates, stronger clicks, and more conversions.Automated Flows & Lifecycle Journeys
We build or optimize automated workflows like welcome sequences, cart recovery, post-purchase flows, win-backs, and more - so your customers feel seen, entertained, and educated (broken record over here but it works) at every step of the journey, without lifting a finger.List Growth and Management: Implement strategies to expand your subscriber base while maintaining list hygiene, ensuring high deliverability and engagement rates.
List Growth & Hygiene
From lead magnets to acquisition strategies, we help grow your subscriber list to be relevant - while maintaining deliverability and engagement through proper list cleaning, smart segmentation, and intentional content. -
SOCIAL MEDIA MANAGEMENT
Build community. Boost visibility. Turn scrolls into sales.
Your social presence shouldn’t be an afterthought, it should be a growth engine. We help you create content with purpose, engage your audience authentically, and build a brand voice that people want to follow (and buy from). Whether you need full-service management or targeted strategy support, we’ve got you covered.
Here’s what we deliver:
Strategic Platform Planning
We audit your current channels and identify the platforms that actually matter for your business. Then we create a plan that aligns with your brand voice, audience behavior, and business goals - no guesswork, just smart strategy.Content Strategy & Creation
From monthly roadmaps to platform-specific creative, we build a content system that keeps your feed fresh, on-brand, and built for engagement. We tailor visuals, captions, and cadence to match each platform’s voice.Community Management & Influencers
We help you foster a strong, loyal audience by engaging with your community daily - responding to DMs, comments, and mentions in your brand voice. We’ll also identify and collaborate with aligned influencers to expand your reach and credibility organically.Performance Tracking & Optimization
We track the KPIs that matter - engagement rates, reach, follower growth, click-throughs, and conversions - and use that data to refine and optimize over time. No fluff metrics, just measurable impact.
Our Foundational Principal
We're Not Just Consultants, We're Operators. Just Like You.
What sets us apart?
We’re still in it - testing, building, launching, and scaling our own in-house brands every single day. We don’t just teach theory. We live it.
That’s why our model is different from traditional agencies that take over, create dependency, and disappear (or get fired). At The Growth Operative, we work alongside your team - sharing everything we know - so when it’s time to step away, you’re far stronger, sharper, and more self-reliant than when we arrived.
One of our core principals?
You should own your growth.
That means building marketing foundations that empower you long-term and create sovereignty - from ad platfroms and agencies alike. We’ll teach you how to leverage SEO the right way, how product development and search strategy fuel each other, and why controlling your traffic channels is essential if you want to play - and win - for the long haul.
Angela Bassett with Latif
Create A Brand With Cult-like Loyalty
Anyone Can Sell A Product Once. Real Brands Build Movements
Sure, a good ad can drive a sale.
A discount might bring them back once or twice.
But brands built to last? They build loyalty - the kind you can’t fake, copy, or buy.
True brand loyalty isn’t about gimmicks. It’s about connection.
It’s built through community, consistent value, and unforgettable experiences that allow customers to feel and be a part of something bigger.
That’s the power of retention marketing - and where we thrive. From share-worthy content to meaningful touch-points, we help you create moments that spark emotion and turn one-time buyers into lifelong advocates. We do this in part by uncovering or refining your unique secret content ‘sauce’, which is almost always rooted in education or entertainment. Then we tie it back to your product or service.
With over $50 million in revenue generated from our in-house brand SpiritHoods, and an award-winning track record (3x PETA Libby Award winner, ISPO Award for Innovation, and more), we’ve seen firsthand what it takes to build lasting loyalty - and we’ll help you do the same.
At The Crossroads of Creativity & Data
Where Strategy Meets The Soul.
We combine creative vision, SEO intelligence, product-market fit expertise, and fractional marketing leadership to put your brand exactly where it needs to be: in front of the right people, at the right time, with the right message. The result? Lower acquisition costs. Higher conversion. Long-term profitability.
And if you’re leaving money on the table (spoiler: most brands are), we’ll show you exactly where - and how to fix it.
Let’s Get Honest
Are you building a brand, or just running ads?
- Is your email & SMS a true engagement tool? or just a sales channel?
- Do you know the ideal text-to-image ratio to avoid the spam folder?
- Are you creating content your audience actually cares about?
- Can you rank on page one of Google? For what terms?
- Are you a resource for customers or just another brand selling stuff?
- Are you building trust & transparency? Or hiding behind automation?
- Is your customer service building loyalty? Or quietly killing it?
- Do you know why your conversion rate is stuck?
- Are you overly dependent on discounts to drive sales?
- Are you recession-proof? Or reactionary?
- Are you running your brand or is your ad agency?
- Are your reviews real and do they tell the right story?
Sometimes we think we have it all dialed in, when in reality we don’t.
We help you find the gaps, fix what’s broken, and build systems that actually work.
