Founder | CEO | Fractional CMO

Latif Hamilton is a multi-disciplinary entrepreneur, creative visionary, and strategic operator with nearly two decades of experience building brands that connect, convert, and endure. After earning a degree in Japanese and Business, he launched his first company straight out of college - hitting seven figures within just a few years.

In 2009, he co-founded SpiritHoods, where he still serves as CEO & cCreative Director. Under his leadership, the brand has generated over $50 million in revenue, scaled across multiple verticals, and been featured in Vogue, Cosmopolitan, The LA Times, CNBC, Entrepreneur Magazine, Shark Tank, and more. SpiritHoods has also won three PETA Libby Awards for its cruelty-free commitment, an ISPO award for inventiveness, and donates 10% of net profits to animal conservation - a mission Latif has made foundational to the brand’s identity and success.

Latif is the rare kind of leader who understands both creative resonance and operational rigor. He’s designed fashion lines, built teams, led financial strategy, and engineered full-scale marketing systems - all while keeping storytelling and impact at the core. His ability to blend brand vision with business strategy makes him a sought-after consultant for founders looking to scale with clarity and soul.

Production Director | Global Sourcing Agent | Supply Chain Innovator

Wonjin Kim is a global production powerhouse with over 22 years of experience transforming the way fashion and lifestyle brands approach manufacturing, sourcing, product development, and supply chain. Fluent in both English and Korean, she brings a multicultural lens to her work -bridging brands with top-tier manufacturers and operational partners across Asia and beyond.

As Production Manager at SpiritHoods, Wonjin rebuilt the company’s production infrastructure from the ground up. From streamlining vendor contracts and reducing cost of goods by 24%, to onboarding 10+ new suppliers and building a centralized forecasting system, she helped increase product assortment by 50%, which helped diversify the companies product lines and drive sales growth.

At The Growth Operative, she leads clients through everything from global and domestic manufacturing, sustainable sourcing, vendor negotiations and strategy, operational systems and full-cycle production management. Wonjin doesn’t just manage logistics, she creates the systems that brands scale on. Her strategic precision, operational creativity, and ability to execute at a high level make her an essential growth partner for any product-based business.

E-Commerce/SEO Specialist

Head Copywriter | Senior SEO Content Strategist | Brand Storytelling Specialist

Kimberly Aboltin is a results-driven copywriter and SEO strategist with a proven track record of crafting high-impact content that ranks, converts, and fuels long-term brand growth. With deep expertise in content marketing, brand storytelling, and on-page SEO, she helps businesses expand their digital footprint and turn clicks into customers.

As Head Copywriter at The Growth Operative, Kimberly leads content strategy and development across multiple industries - from blog writing and web copy to email marketing, social content, and conversion funnels. Her work blends creative storytelling with data-backed insights, helping brands stand out in search while building meaningful customer relationships.

Her SEO content has earned featured snippets, driven a 359% increase in organic clicks, and helped brands achieve record-breaking engagement and revenue through strategic campaigns.

Whether writing, managing, or strategizing, Kimberly’s north star is always the same: create content that delivers clear value, connects authentically, and drives measurable results.

Customer Experience Strategist | Social Director

Tasha Hanes is a seasoned operator with over 13 years of leadership experience, At SpiritHoods she grew from intern to an operational leadership position by experiencing nearly every facet of the business. Her journey began as a loyal customer and evolved into a key leadership role driving social strategy, operations, logistics, customer experience, and community growth.

At SpiritHoods, Tasha has overseen social media, product launches, vendor relationships, customer service, and team development. She played a pivotal role in scaling the brand’s Instagram from 12K to over 500K followers. Her ability to support cross-functional teams, create high-impact social moments, and deliver operational excellence has fueled consistent growth at SpiritHoods.

Tasha brings a rare mix of strategic thinking and heart-led leadership. She’s passionate about building great teams, cultivating long-term customer loyalty, and turning brand vision into lived experience. At The Growth Operative, she helps businesses align their internal operations with their external brand promise - ensuring the systems, people, and values are all moving in sync.

Art Director | Senior Designer | Brand Identity Specialist

Christie Ralph is a seasoned art director and graphic designer with over 15 years of experience crafting powerful, visually-driven brand identities across digital, print, and product. For nearly a decade, she’s been one of the most influential creative eyes behind SpiritHoods, leading design across campaigns, product lines, motion graphics, digital marketing, and e-commerce - helping shape a look and feel that’s as bold as the brand itself.

With a background in both print and digital design, Christie brings a rare versatility to every project. Having owned her own printing and graphic design studio, she specializes in branding, UI/UX, textile design, photo editing, and motion graphics, translating ideas into visuals that resonate, convert, and elevate. From marketing campaigns to product launches, she knows how to balance big-picture brand vision with sharp attention to detail.

At The Growth Operative, Christie helps companies tell their stories through design that not only looks great - but feels intentional, unified, personal, and unforgettable. Whether she’s building visuals for a startup or refining the identity of a legacy brand, she brings clarity, creativity, and a touch of edge to everything she creates on the digital landscape.

Warehouse Manager | Inventory Specialist | Fulfillment Innovator

As Warehouse Manager at The Growth Operative & SpiritHoods, Esperidion Valido oversees every aspect of inventory, logistics, and fulfillment - managing over 1,000 SKUs across apparel, home goods, and accessories with precision and care. With deep experience across platforms like Shopify, Skubana, Extensiv, Intuitive Shipping, ShipStation, UPS, USPS, FedEx, and more, he brings a systems-first mindset to the fast-paced world of e-commerce operations.

Esperidion not only leads and trains his warehouse team, he’s built tools and processes that directly reduce errors and lower costs. He designed a custom bot system to automate box sizing and streamline shipping methods, significantly cutting shipping expenses. His manual overhaul of the inventory and picking system improved fulfillment accuracy and helped the team maintain efficiency during high-volume periods - including a six-month stretch when he managed all warehouse duties solo.

Reliable, resourceful, and highly solution-oriented, Esperidion ensures backend operations run smoothly so brands can scale with confidence. At The Growth Operative, he helps businesses create fulfillment systems that are as dependable as they are efficient, so you can focus on the tasks at hand.

Customer Experience Specialist | Relationship Strategist

With over 20 years of experience across the apparel, luxury goods, and wellness industries, Erin Lichtman brings a rare blend of empathy, operational know-how, and customer-first thinking to every touchpoint. At SpiritHoods, she’s become a trusted voice of the brand, known for delivering high-touch support, managing high-end clientele, and resolving complex issues with both grace and efficiency.

Erin’s background spans customer service leadership, cross-functional operations, and full-spectrum knowledge of platforms like Shopify, Gorgias, and Zendesk. She plays a key role in helping teams streamline backend customer service systems while keeping the customer experience personal, thoughtful, and on-brand.

What sets Erin apart is her genuine passion for people. Whether she’s responding to customers, building internal processes, or supporting teammates, she leads with heart and brings a steady, human-centered energy to fast-moving environments. At The Growth Operative, she helps brands turn customer service into a strategic asset - one meaningful interaction at a time.