Media Kit
SHORT BIO
Latif Hamilton is a creative entrepreneur, Fractional CMO, and the founder of SpiritHoods — a faux fur lifestyle brand that has generated over $55M in revenue and became a cultural fixture in nightlife & festival fashion. He now runs The Growth Operative, a brand consultancy helping founders scale with clarity, creativity, and purpose.
Based in Los Angeles
LONG BIO
Latif Hamilton has spent 15+ years at the intersection of brand building, creative direction, and entrepreneurial strategy. As the founder and CEO of SpiritHoods, he grew a single wild idea into a multi-million dollar lifestyle brand, earning multiple PETA Libby Awards, the ISPO award, global brand partnerships, and appearances on Shark Tank, CNBC, and in Entrepreneur Magazine. Now, through The Growth Operative, Latif works with founders and executive teams as a Fractional CMO and coach, helping brands find and close the gap between where they are and where they want to be, and building the strategy and executing in a way that builds long term sustainable growth.
HEADSHOT LINKS: Click photos to download hi-res images
PODCAST INTRO
Today's guest has built one of the most recognizable brands in lifestyle & festival fashion - SpiritHoods. From a wild idea into a $55M company that's been featured on Shark Tank, CNBC, and Entrepreneur Magazine. He's a founder, creative director, and brand strategist who now helps other entrepreneurs scale their businesses with clarity and purpose through his consultancy - The Growth Operative. He's the kind of guest who actually lives it, with more than 20 years in the trenches as an operator. Please welcome Latif Hamilton.
Links
COMPANY
Consultancy: growthoperative.com
Fashion Brand: Spirithoods.com
PR Email: Help@growthoperative.com
LATIF SOCIAL
LinkedIn | Substack | IG Latif
SPIRITHOODS BRAND SOCIAL
The Numbers
$55M+ in revenue built from scratch
16+ years as a founder, CEO, and creative director at SpiritHoods
Featured on Shark Tank, CNBC, Entrepreneur Magazine, Vogue,
Awards - 3x PETA Libby Award winner, ISPO Brand New Award
SOCIAL
SpiritHoods IG: 172,000 Followers
SpiritHoods FB: 266,000 Followers
Latif Linked In: 850 Followers
SpiritHoods Visitors/mo 120,000
Growth Operative Visitors/mo 100
Topics
Building a brand from zero to cultural relevance
The Fractional CMO model, what it is and why it works
Brand identity vs. execution - how to do it right.
The link between SEO & Product Development the secrets behind our success.
Scaling with soul: purpose-driven growth, giving back, and brand integrity.
Macro Economics and the impact on small business: Tariffs, The Culture of Sueing, Recession Protection.
How to’s - SEO, email, creative content, brand building, operations, logistical models, pricing, etc.
Angles
Psychology of entrepreneurship
Trauma and how it effects leaders
Balancing health as an entrepreneur
The practice of Discipline
Creativity - content & strategy
How AI is impacting small businesses
How to develop the foundation for growth
How to think like an Entrepreneur
How to analyze ideas before executing on them.
Preveious Podcasts
E-commerce Master Plan
Split Base - Minds of Ecommerce
The Brand Story Teller
Revetting - Winsday
One Big Idea - Josh Elledge
Trauma Translator